About Nunarra

What counts as worth showing you

Most tools rank what is loudest. A video with five million views from an account with five million followers tells you nothing you can repeat. So nothing enters the pool on popularity. A piece of content qualifies only when it beat the account that published it — measured as engagement against that account’s own size, not against the platform.

That is why every item carries a multiplier. “3.0×” means the video reached roughly three times what that account normally reaches, which is the part that came from the idea rather than from the audience. It is a deliberately narrow filter, and it is the reason three videos a day is the output rather than a feed.

Three places we look

Outlier videos from TikTok, Instagram Reels and YouTube Shorts. Ranked threads from the subreddits your customers actually post in, because real customer language is the best source of hooks there is. And a daily briefing of local market news worth speaking on — facts such as rates, policy and market data, which you translate rather than forecast.

People, tooling and AI, in that order

This is the part that is easy to claim and expensive to do. A dedicated human researcher covers each industry: they verify what cleared the threshold and judge whether a format still has room to run or is already saturated. Purpose-built tooling does the scale. AI does the analysis and the drafting.

Competing products in this category are close to pure automation, which is precisely why they surface whatever is most popular. Removing the judgment is what makes a trend list cheap to produce and not very useful to act on.

Who it is for

Small businesses and the people who market them, across Canada and the United States. The pilot vertical is real estate, and that is on purpose: one industry at a time, understood properly, before adding others. Automotive, fitness, restaurants and professional services are next.

Setup is four questions and takes under two minutes — your market, who you sell to, your price segment, and where you post. It learns the rest from what you open, skip and create.

What it costs

USD $99 per month, everything included, or USD $990 per year, which works out at two months free. There is a three-day free trial with all features. Prices are in United States dollars for both Canadian and American customers.

Where we are right now

Nunarra is in closed beta. Accounts open a few at a time, in the order people joined, because each one gets a researcher who knows its market and that is the part which does not scale. There are no published customer numbers, no reviews and no case studies yet — if you find a claim of that kind attached to this product, it did not come from us. You can join the waitlist, and we write when a seat is ready.